Vespa is calling all scooter riders and Vespa enthusiasts to create an original video promoting the Vespanomics message. Contestants could win one of three Vespa scooters and other cool merchandise! Registrants will also be automatically entered in a weekly drawing for a chance to win a Vespa t-shirt.

Summed up, Vespanomics is "style with a cause." Vespa owners are well aware of the positives, which include:

• Saving money on gas
• Lowering carbon emissions into the environment
• Decreasing traffic congestion
• Having fun and looking fashionable riding a Vespa

For more detailed information on Vespanomics, click here.

It's simple! First, complete registration. Check out the Get Started section of the site for a list of contest tips, tools, FAQs and rules. Then, determine your creative and take "action!" Shoot your video addressing at least 2 principles of Vespanomics. Creativity and originality will also be taken into consideration, along with viewer ratings - so get inspired! Make sure your video is between 15 seconds to 2 minutes in length. Once you're ready, upload your video (you can submit up to 5 videos total) to our contest website, which officially enters you into the contest.

• August 20, 2007: Begin accepting video submissions; viewer voting enabled
• October 15, 2007: Deadline to submit videos and rate all entries. Get all your friends to vote for your videos before this date!
• October 16, 2007: Votes are tabulated and judging begins
• October 23, 2007: Winner announced (subject to change)

Make sure you submit as early as possible. This allows you more time to get votes and to rally all your friends to support your video. You can also promote your video by placing it in a blog, social networking or video sharing profile, or sending via email using the links provided in your user page.

A panel of judges from Piaggio Group Americas will determine the grand prize, second and third place winners, along with the 7 runners-up based on four criteria: ability to address Vespanomics principles (25%); creativity (25%), originality (25%) and ratings by contest site viewers (25%). All criteria will be rated on a scale of 1 to 10 points, with 1 being the lowest score and 10 being the highest. Ratings scores will be determined by Contest Entrants and points allocated as follows: 0 ratings = 0 points, 2 avg. rating: 2 points, 4 avg. rating: 4 points, and so on up to 10 maximum points.

You must be 18 years or older, a legal U.S. resident and agree to the terms and conditions of the Official Rules.

The Grand Prize winner receives a Vespa GTS. The Second Place winner receives an LX150 and the Third Place winner is awarded an LX50. Seven Runners-Up will also win a Vespa-branded jacket. Click here to view prizing.

Yes, by registering, you are automatically entered into our weekly drawing to win a cool Vespa t-shirt. So, to increase your chances of winning, register early! The drawing schedule is as follows:

Week 1: August 20 - 26 (Registration)

~August 27 (Drawing/Winner Announced)

Week 2: August 27 - September 2 (Registration)

~September 3 (Drawing/Winner Announced)

Week 3: September 3 - 9 (Registration)

~September 10 (Drawing/Winner Announced)

Week 4: September 10 - 16 (Registration)

~September 17 (Drawing/Winner Announced)

Week 5: September 17 - 23 (Registration)

~September 24 (Drawing/Winner Announced)

Week 6: September 24 - 30 (Registration)

~October 1 (Drawing/Winner Announced)

Week 7: October 1 - 7 (Registration)

~October 8 (Drawing/Winner Announced)

Week 8: October 8 - 15 (Registration)

~October 16 (Drawing/Winner Announced)

Since 25% of the judging is based on viewer votes/ratings, the earlier you submit your video the more time you have to get people to vote for your submission. In addition, this will also increase your chances of winning a prize in our weekly drawing, which is based on the current pool of registered participants.

Winners will be contacted by phone and by priority mail after the judging is completed on or around October 17.

To qualify you must at least use 2 of the 4 Vespanomics principles in your video. Judging will be based on how well you illustrate Vespanomics messaging, not on how many concepts you include (as long as you meet the minimum requirement and address at least 2 principles). If you feel that using all 4 principles will help you get across your message, then feel free to do so.

No, you don't need have to have a real life Vespa in your video to qualify. In the Director's Tools section, we have provided images of Vespa scooters and logos to help you enhance your video. Integrating these graphics into your video is optional, however.

Since most music is copyrighted by its authors, it is a good rule of thumb to stay clear of copy written music, i.e. music written and/or composed by third parties. You, of course, can create your own original composition. However, if you'd like to use other music, check out the following link to Creative Commons at http://www.creativecommons.com. We're not affiliated with them, but dig the site.

Sure, nowadays there are so many ways to make a video without actually using a video camera. For instance mobile phones, webcams, digital cameras all have video capabilities. So, feel free to be creative in shooting your video.

Anybody can be in your video. If they are under 18 years old you must have his or her legal guardian's permission-and can provide it in writing if we ask.

Sure! However, only one prize will be awarded for each winning video.

Please read the Official Rules. It's all there.

We accept numerous formats. Please see Official Rules for a complete list. We also have recommended formats which are listed in the Getting Started section under Director's Tools.

If you have any tech problems, questions or comments please feel free to Contact Us.

We go through an approval process before videos go live to the public. Our team reviews every video before it is made viewable on the contest page. Please be patient - if you followed the rules, it should show up shortly.